Research on building and developing the brand of Vietnam National Chemical Industtry Group – VINACHEM = Nghiên cứu xây dựng và phát triển thương hiệu Tập đoàn Công nghiệp Hóa chất Việt Nam – VINACHEM

• Main Author: Chu, Phương Linh
• Other Authors: Phạm, Văn Hồng
• Format: Theses and Dissertations
• Language: English
• Published: 2020
• Subjects: Thương hiệu ; Phát triển thương hiệu ; Quản trị kinh doanh; 658.827
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/93360
• Institution: Vietnam National University, Hanoi

An overall view of VCB position in the fierce competitive market among Vietnam state-owned group brands, here in after refered to as VCB. VCB hold high position and impressive in Vietnam as discussed. However, study identified that this positon could be impacted by internal and external factors such...