Marketing strategies in Vietnamese higher education in the digital context: some suggestions

• Main Authors: Duong, Thi Hoang Yen, Ngo, Van Thuy Linh
• Other Authors: Kỷ yếu Hội thảo quốc tế lần thứ nhất về đổi mới đào tạo giáo viên: 20 năm phát triển:mô hình đào tạo giáo viên liên thông (Proceedings of 1st international conference on innovation of teacher education: Twenty years of development:a model for inter-institutional teacher training).
• Format: Conference or Workshop Item
• Language: English
• Published: Đại học Quốc gia Hà Nội 2020
• Subjects: Higher Education; Marketing; Digital Marketing; Digital Customer Journey; Marketing Strategies
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/95311
• Institution: Vietnam National University, Hanoi

Digitalisation has transformed the way people seek and receive information, which has led to a transformation in marketing from a traditional approach to a digital approach. This is also the case in Higher Education, and this paper discusses marketing at Vietnamese Higher Education Institutions with...