Improving risk management at highlands to increase corporate performance
The ongoing development of F & B chains has attracted more and more domestic and foreign investors. So the war for the market in the chain in this industry is becoming more intense than ever. So in order to be successful in this area, companies have to overcome a lot of holy trials and risks,...
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
[s.l.]
2020
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| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/95329 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |
| Summary: | The ongoing development of F & B chains has attracted more and more domestic and
foreign investors. So the war for the market in the chain in this industry is becoming
more intense than ever. So in order to be successful in this area, companies have to
overcome a lot of holy trials and risks, including the change in consumer behavior,
effective employee management, competition with companies. It is true that only few
companies can overcome these challenges, such as Trung Nguyen, Cong coffee,
Highlands coffee because they know the tastes of Vietnamese people, provide quality
products and services. For customers, they also know how to highlight the company in
the market is fierce competition |
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