Study on Characteristics of Efficient Professors – From the Perspectives of IS-VNU Students

• Main Authors: Bế, Ngọc Phương Mai, Hồ, Thanh Phương, Phạm, Ngọc Lê Huy, Hà Anh
• Other Authors: Đoàn, Thu Trang
• Format: Conference or Workshop Item
• Language: English
• Published: [s.l] 2020
• Subjects: Characteristics; Efficient Professors; Students; IS-VNU
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/95339
• Institution: Vietnam National University, Hanoi

This research aims at exploring what determines an “efficient professors” from students’ perspectives, or in other words, what characteristics professors or lecturers should have to satisfy students. We proposed seven different characteristics of an efficient professor and tested how each of these characteristics may influence students’ satisfaction with Kano method (Kano, 1984). The empirical analysis was conducted with a sample of 143 students from IS-VNU. Findings from this analysis suggests that professors who are knowledgeable and have a lot of practical experiences are highly valued by students. Also, students prefer professors with good sense of humor and good communication skills, so that the lectures can be more interesting and attractive. Although the remaining characteristics, i.e., approachability, empathy, variety of teaching methods play an important role in increasing students’ satisfaction, “reliability” is the most notable as failing to have this factor will lead to high disappointment from students.