Online Advertising for Potential Students of International School

• Main Authors: Nguyễn, Ngọc Mai, Vũ, Thị Khánh Huyền, Dương, Thị Minh Nguyệt
• Other Authors: Vũ, Xuân Đoàn
• Format: Conference or Workshop Item
• Language: Vietnamese
• Published: 2020
• Subjects: Online Advertising; Students
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/95351
• Institution: Vietnam National University, Hanoi

Online advertising is more and more popular in our society, and information from social network becomes an important part of our day life. All institutions, schools, and business organizations, try to exploit the power of social network to reach their goal.As a good quality education and training institution, International School needs to at tract more and more candidates to make the selection process easier. It should regularly learn new ways to promote the new trend in information search. Online advertising is more developing with new features. It is indispensable to exploit the social network to promote the IS’ image to lots of students. By studying the utility of social network, we can help high school students to well known the advantages of study at the International School, and enhance the efficiency of recruitment process.