“Bea bimbo”movement in americanculture: the fight against stigma = Phong trào “Bea Bimbo” trong văn hóa Mỹ: Cuộc chiến chống lại sự kì thị.

• Main Author: Phạm, Ngọc Anh
• Other Authors: Hoàng, Thị Thanh Hoà
• Format: Final Year Project
• Language: Vietnamese
• Published: 2020
• Subjects: Phong trào; Văn hóa nước Mỹ
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/96335
• Institution: Vietnam National University, Hanoi

This thesis is a humanities-oriented research that explores a movement called Be a Bimbo movement that emerged in 2018. It studies Bimbo as a sexualized and stigmatized label targeting women sexuality, constructing in a specific historical, cultural and social context of the rise in open sexual behaviors, leading to dehumanizing women to sexed bodies. Borrowing the theories of Post feminism and Third Wave feminism, this thesis analyzes the different strategies employed by Be a Bimbo girls, especially through the founder and leader Alicia Amira, to adopt the image while using it to deconstruct the sexual ization system.