Study the factors affecting customer’s decision to purchase Laundry detergent in traditional markets in hanoi

This topic limits the scope of research in the Hanoi city market because Hanoi city is the economic hub of the country where have vibrant and competitive retail market. The competition between the traditional and modem retail channels is acute, thus ensuring that the results of research can represen...

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Bibliographic Details
Main Author: Thai, Thi Xuan
Other Authors: Nguyen, Thi Hong Hanh
Format: Final Year Project
Language:Vietnamese
Published: 2020
Subjects:
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/98121
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Institution: Vietnam National University, Hanoi
Language: Vietnamese