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  _  _     _____    _____      _____    _    _   
 | \| ||  |  ___|| |  __ \\   |  ___|| | |  | || 
 |  ' ||  | ||__   | |  \ ||  | ||__   | |/\| || 
 | .  ||  | ||__   | |__/ ||  | ||__   |  /\  || 
 |_|\_||  |_____|| |_____//   |_____|| |_// \_|| 
 `-` -`   `-----`   -----`    `-----`  `-`   `-`

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發送短信 : Mobile Phone Customer Loyalty in Thailand: A Path Analysis Case Study