Mobile Phone Customer Loyalty in Thailand: A Path Analysis Case Study
Research was reviewed globally from mobile/cellular carriers to develop the six antecedents (customer satisfaction, perceived service quality, customer trust, corporate image, perceived value, and perceived switching costs) contributing to mobile customer loyalty in Thailand. Data were drawn from in...
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| Main Authors: | , , |
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| Format: | text |
| Published: |
Animo Repository
2017
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/apssr/vol16/iss3/6 https://animorepository.dlsu.edu.ph/context/apssr/article/1096/viewcontent/5_20RA_Pumim_20et.al._20031417pdf.pdf |
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| Institution: | De La Salle University |