Service quality, customer satisfaction and service loyalty in retail banking sector in Thailand & Malaysia : an exploratory research on validity and critical factor

Service quality, customer satisfaction and service loyalty in retail banking sector in Thailand & Malaysia : an exploratory research on validity and critical factor

Thesis (M.B.A., (Business Administration))--Prince of Songkla University, 2013

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Bibliographic Details
Main Author: Chuen, Seong Ooi
Other Authors: Sasiwemon Sukhabat
Format: Theses and Dissertations
Language:English
Published: Prince of Songkla University 2014
Subjects:
Customer service
Consumer satisfaction
Online Access:http://kb.psu.ac.th/psukb/handle/2010/9560
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Institution: Prince of Songkhla University
Language: English

Internet

http://kb.psu.ac.th/psukb/handle/2010/9560

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