The Effect of Localization and Production Image on Chinese & Korean Consumers’ Choice for Animation Movies
Chinese and Korean animation film markets are important markets for U.S. animation filmmakers, and audience in these two markets are considered to show different preference towards marketing factors which are used by film producers and suppliers. This study explores the effects of selected factors a...
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| Main Authors: | , |
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| Format: | text |
| Published: |
Animo Repository
2019
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/apssr/vol19/iss2/6 https://animorepository.dlsu.edu.ph/context/apssr/article/1222/viewcontent/RA_205.pdf |
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| Institution: | De La Salle University |