Consumer Intention to Adopt Dockless Bike Sharing Scheme in Southern China Based on Value-Attitude- Behavior Model

Consumer Intention to Adopt Dockless Bike Sharing Scheme in Southern China Based on Value-Attitude- Behavior Model

This study aims to reveal the influences of personal value priorities on consumers’ environmental attitude and their intention to adopt fourth-generation shared bikes (DBSS) in Southern China based on the value-attitude-behavior model. Also, how environmental attitude mediates the relationship betwe...

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Bibliographic Details
Main Author: Zhu, Bing
Format: text
Published: Animo Repository 2021
Subjects:
Personal Values
Environmental Attitude
Bike Sharing Scheme
Intention to adopt
PLS-SEM
Online Access:https://animorepository.dlsu.edu.ph/apssr/vol21/iss2/11
https://animorepository.dlsu.edu.ph/context/apssr/article/1373/viewcontent/RA_2010.pdf
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Institution: De La Salle University
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