Consumer Intention to Adopt Dockless Bike Sharing Scheme in Southern China Based on Value-Attitude- Behavior Model

• المؤلف الرئيسي: Zhu, Bing
• التنسيق: text
• منشور في: Animo Repository 2021
• الموضوعات: Personal Values; Environmental Attitude; Bike Sharing Scheme; Intention to adopt; PLS-SEM
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/apssr/vol21/iss2/11; https://animorepository.dlsu.edu.ph/context/apssr/article/1373/viewcontent/RA_2010.pdf

This study aims to reveal the influences of personal value priorities on consumers’ environmental attitude and their intention to adopt fourth-generation shared bikes (DBSS) in Southern China based on the value-attitude-behavior model. Also, how environmental attitude mediates the relationship betwe...