Interacting Effect of Social Media Crisis Communication and Organizational Citizenship Behavior on Employees’ Resistance to Change During the COVID-19 Crisis: Evidence From University Employees in the Philippines

• Main Authors: Puyod, Jenette Villegas, Charoensukmongkol, Peerayuth
• Format: text
• Published: Animo Repository 2021
• Subjects: change management; corporate communication; crisis management; organizational citizenship behavior
• Online Access: https://animorepository.dlsu.edu.ph/apssr/vol21/iss3/3; https://animorepository.dlsu.edu.ph/context/apssr/article/1383/viewcontent/RA_202.pdf
• Institution: De La Salle University

This research analyzes the effect of social media crisis communication on resistance to change of university employees in the Philippines during the COVID-19 situation. The study also consider the role of organizational citizenship behavior (OCB), which is hypothesized as a predictor of employees’ r...