Facebook Marketplace: The Mediating Effect of Perceived Quality to Image Quality and Purchase Intention
With the limitations posed by the COVID-19 pandemic, marketers and sellers have shifted to using online platforms to market and sell their products. Thus, the objective of this study is to test the influence of the quality of food images used online on the perceived quality of the food product and o...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Published: |
Animo Repository
2024
|
| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/ber/vol34/iss1/16 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | De La Salle University |