Academic Libraries as Dream Builders of Women Entrepreneurs: Insights from AWE Manila

• Main Author: Flores, Roana Marie
• Format: text
• Published: Animo Repository 2024
• Online Access: https://animorepository.dlsu.edu.ph/conf_dlsplc/2024/schedule/4
• Institution: De La Salle University

ABSTRACT Purpose/objectives: The primary objective of this research is to evaluate the initial two implementations of the AWE program led by De La Salle University Libraries’ American Corner Manila, with the intention of devising an enhanced approach for its third iteration. In particular, the researcher aims to (1) identify the program’s key strengths and weaknesses as perceived by the participants; and (2) explore potential strategies for enhancing the program's effectiveness based on identified strengths and develop recommendations for the program’s shortcomings. Design, methodology, approach: The researcher utilized a descriptive mixed methods approach, employing both quantitative and qualitative methods. Quantitative data were gathered through online post-evaluation surveys completed by the 2021 and 2023 cohorts of AWE Manila, using a five-point Likert Scale to assess various program components. Qualitative insights were obtained by analyzing ancillary questions from the evaluation forms, employing thematic analysis to explore participants’ perspectives and experiences with the AWE program, with subsequent data analysis including frequency distribution, mean calculation, and standard deviation computation. Findings: The study highlights the importance of libraries adopting an entrepreneurial mindset to continuously assess and innovate their services, drawing inspiration from business practices. Specifically, it proposes refinements to the AWE program at DLSU Libraries, including localization of content, improved balance of introductory and advanced topics, and incorporation of interactive elements for enhanced engagement. Additionally, the research suggests restructuring mentor groupings based on participants' industry backgrounds to address identified weaknesses and maximize the program's effectiveness. Research limitations and implication: Despite its limitations–including the reliance solely on analyzing evaluation forms without direct engagement with AWE participants to the exclusion of contributions from program organizers, facilitators, mentors, and invited guest speakers, this research offers actionable insights for academic libraries aiming to improve entrepreneurship programs. Additionally, while only one program implementer nationwide was highlighted, acknowledging diverse perspectives from participants across various regions in the Philippines and globally could enrich the discussion. Originality of the paper: This exploratory study underscores the library's significance as an incubation hub for women entrepreneurs– a testament that libraries are more than just a space but rather one of the key players in the growth of their communities. Keywords: female entrepreneurship; women entrepreneurs; academic libraries; American Spaces