IDEAL

• Main Authors: Baylon, Arnielle Dasha B., Diadula, Eron Gabriel G., Glorioso, Angelique S., Miranda, Isaiah C., Noguera, Lorine Ann D.
• Format: text
• Published: Animo Repository 2022
• Subjects: gardening; sustainability; environmental responsibility; Philippines; green product; Business
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2022/bus_plan/2; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1025&context=conf_shsrescon
• Institution: De La Salle University

Isolation brought by the pandemic encouraged everyone to find a new hobby that helped the gardening industry grow and flourish. Due to this given opportunity, IDEAL decided to create a sustainable gardening kit named Plantify as a way to promote sustainability and motivate everyone to have a positive environmental impact. The primary venture of the business is selling gardening kits to experienced gardeners and to people who want to try a new hobby. IDEAL is a sole proprietorship business with a horizontal structure where each member is responsible for managing the business depending on their various roles. Each member has been assigned to their designated parts aligned with their skills, which helps the team be efficient. The team's skills complement each other as they have leadership abilities, strong communication, great situational judgment, artistic abilities, and openness to various knowledge. IDEAL is in the gardening industry, where its target market is the people under Generation Z, Y, and X who are interested in starting their gardening career or further developing it. The market penetration used by the business is market-skimming pricing. Furthermore, IDEAL’s major competitors are the established businesses that offer the same product that IDEAL offers; however, IDEAL shows their competitive advantage as they have a lower price and much more sustainable items in their Plantify kit. IDEAL has 25,000 pesos as its starting capital, where each member contributes 5,000 pesos. As IDEAL sells its products, the team reinvested the money earned for its product diversification and development. IDEAL spent no money on marketing as they took advantage of free marketing on Facebook and Instagram pages. After the business simulation, the funds will be equally distributed to the investors, who are the team members.