Without Fear

• Main Authors: Avelino, Marina Chloe, Fernandez, Alyssa Joyce P., De Borja, Joshua Luis J., Hartshorne, Angelina Cai R., Song, Si Hyeon
• Format: text
• Published: Animo Repository 2022
• Subjects: human violence; self-defense products; startup; small business; non-lethal weapon; Business
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2022/bus_plan/6; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1027&context=conf_shsrescon
• Institution: De La Salle University

Without Fear is a sole proprietorship business that offers a self-defense keychain that contains alcohol, pepper spray, a leather keychain, an emergency alarm, a leather keychain tag, and an eco-friendly whistle. The business was launched on November 12, 2021, with the goal of addressing one of the pressing social issues, human violence. At the beginning of the operation, the investment made by Without Fear’s members was PHP 11,495. As of the month of March 2022, Without Fear gained a total sale of PHP 16,100 which is a sufficient amount to replenish stocks, promote products, and operate the business. Without Fear stimulated its exposure and publicity by the use of sales promotion strategy and various social media platforms such as Instagram and Facebook. Without Fear is a small startup business, striving to acquire profitability and sustainability through equity financing. Some of the distinctive features that Without Fear offers are eco-friendliness and customization. Unlike other competitors who usually sell self-defense products that are not considered green, Without Fear attempts to make its product as sustainable as possible for the environment. Moreover, Without Fear allows customers to buy individually sold products that keychains comprise. Some of the key suppliers and resources of the business are the merchandise sellers, printing services, woodworkers, delivery partners, etc. The market of Without Fear is middle-class women as they are the ones that are most in need of personal protection and are highly exposed to the unexpected possibilities of human violence and assaults. In the self-defense keychain industry, considering the proximity reach of the business, there are no major competitors for the flagship product. For the product diversification, pouches, there too are no direct competitors however, some rival businesses sell tote bags that offer almost the same purpose as the team’s alternative product.