Pick ‘N Pops Co.: When Pili meets Chicken

• Main Authors: Colina, Alyza Mae Q., Dy, Paolo Miguel N., Molet, Juliah Minerva A., Paglinawan, Jude Ll., Prieto, Pauline B.
• Format: text
• Published: Animo Repository 2022
• Subjects: street food; chicken gizzards; pili; Bicolano; Business
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2022/bus_plan/4; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1028&context=conf_shsrescon
• Institution: De La Salle University

In the Philippines, street foods have been one of the “go-to” foods of thrifty Filipinos. Around September 2021, Pick ‘N Pops Co. was formed to provide an inexpensive yet quality food product, aiming to help farmers and poultry suppliers in Legazpi City. One of the main ingredients of the product is chicken gizzard, which is considered as the healthiest part of the chicken. On the other hand, as native Bicolanos, the proponents also desire to promote their culture by using Pili as one of the ingredients not only because of its abundance in the region, but also for its exceptional taste and nutritional advantages. These two ingredients are given a new face in their recipe by innovating it as honey pili-glazed chicken pops. The product will be served into three different sizes: Baby Pops (small) for Php 59.00, Mommy Pops (medium) for Php 79.00, and Daddy Pops (large) for Php 129.00. The proponents will be owners of the business but it will operate as a sole-proprietorship due to its simplicity, ease of setup, and nominal cost. The business owners will serve as the key management personnel because of their educational background in business but will hire a manager, cook, dishwasher, and delivery person as employees. The business’ competitors are small food stores that offer ready-to-eat meals such as Cres Snack Inn, Tapsiriffic Food Hub, and an unnamed street food stall located at Peñaranda Park, Legazpi City. The owner’s equity will be the primary source of financing. For the funding estimates, the total pre-operating expense amounts to Php 11,635.00 and the forecasted project cost is Php 228,166.75. Return on investment is 603%, while the return on sales is 35%. Lastly, the computed cash payback period would be at 15.86 or 15 months and 26 days.