An Analysis of the Effects of Societal and Personal Factors on Consumer Perception of False Advertising in E-commerce of Senior High School Students from Schools Based in Metro Manila

• Main Authors: Danao, Rebecca Bless V., De Ungria, Elijah Benjamin A., Lim, Liam Trevor C., So, Sherisa Lennor T.
• Format: text
• Published: Animo Repository 2022
• Subjects: false advertising; consumer perception; personal factors; societal factors; e-commerce; Business
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2022/bus_research/2; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1044&context=conf_shsrescon
• Institution: De La Salle University

False advertising is an ongoing practice to deceive customers with attractive but false product features, which has also been prevalent in e-commerce platforms in the Philippines such as Shopee and Lazada. Therefore, the main objective of this research is to analyze the relationship between personal...