The Effectiveness of Instagram Marketing on Improving Profit and Activity for Small Businesses

• Main Authors: Cabuang, Sophia Alexandra D., Caychingco, Samuelle Michah L., Lallana, Gianna Elyse M., Malapitan, Ron Vincent U.
• Format: text
• Published: Animo Repository 2022
• Subjects: social media; small business; Instagram Marketing; activity; profit; Business
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2022/bus_research/3
• Institution: De La Salle University

Social media platforms have become headway for businesses to create an online presence and allow communications between buyer and seller in the online world. Accordingly, the role of using Instagram as a marketing strategy for businesses is proven effective, however its impact to businesses' ve...