Filipino Gen Z Consumer Behavior Towards Ukay-Ukay and their Role in a Circular Fashion Economy

• Main Authors: Bengzon, Jodi Aedrienne L., Concepcion, Mary Darlene S., Mijares, Marion Calvin H., Tayzon, Hannah Moriah L.
• Format: text
• Published: Animo Repository 2022
• Subjects: ukay-ukay; circular fashion economy; second hand clothing; consumer behavior; Gen Z; Business
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2022/bus_research/14; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1056&context=conf_shsrescon
• Institution: De La Salle University

The fashion retail industry heavily relies on an unsustainable business model of maximizing production, fueling the throwaway culture, regardless of environmental costs. As a compromise, the secondhand fashion industry (ukay-ukay), is an interesting sustainable alternative since it reduces waste and...