The Lived Experiences of Consumers on Security Threats of E-commerce

• Main Authors: Casilang, Ernest John J., Puatu, Nikka Angelika, Reano, Arstin Miguel H., Sanchez, Lance Matthew B., Santos, Janela Venice E.
• Format: text
• Published: Animo Repository 2022
• Subjects: cybersecurity; e-commerce; financial fraud; phenomenology; scam; security threat; one time password; card verification value (CVV); Business
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2022/bus_research/16
• Institution: De La Salle University

This research tackles the lived experiences of consumers on the Security Threats of E-commerce. Previous studies have already focused on the e-retailer's experiences (Pabian et al., 2020; Baaso and Gidisu 2019) and current and proposed practices on security risk management (Affia et al., 2020; Hassan et al., 2020). This paper intends to tackle the various cyber security threats that consumers encounter in the realm of e-commerce. In addition, the study aims to identify and assess the lived experiences of consumers to the various threats in e-commerce, particularly those connected to online shopping. Furthermore, this research may enable e-commerce marketers and corporate policymakers to devise offensive and defensive measures to lower unfavorable views or raise risk tolerance. As a phenomenological research study, a qualitative research method was used and participants were recruited via social media platforms using a purposive sampling technique. The results highlighted that most consumers of E-commerce remain victims of various security threats such as phishing, credit card fraud, hacking, and scamming, even though modern security innovations were added to online shops and retailers (OTPs and verification codes). Moreover, various factors of security threats, such as psychological, emotional, or mental aspects affect their likelihood of using e-commerce.