Come Forth

• Main Authors: Boncodin, Ivan Philip, Arcebuche, Giorgina Marie, España, Mikaela Nicole, Villanueva, Christine Joy, Manuel, Generie
• Format: text
• Published: Animo Repository 2023
• Subjects: 2-in-1 multifunctional blanket-in-a-pillow; Philippines’ natural barriers; sole proprietorship; sustainable development goals; intellectual property rights
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/pages_cfp_busspres_bussplan/1; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1524/viewcontent/BC_Arcebuche_Boncodin_España_Villanueva_Manuel.pdf
• Institution: De La Salle University

Come Forth is a retailing business created by four De La Salle University students borne out of a research project that addresses various global issues explicitly disseminated by the United Nations in its 17 Sustainable Development Goals. The business proponents in this research have addressed the issues of Life on Land and Life under Water by showcasing in its products some of the Philippines' natural barriers, specifically Sierra Madre, Tubbataha Reef, and Banacon Mangrove, which were artistically painted on its pillows compacted in eco-friendly tote bags. The 2-in-1 pillow was conceptualized to answer the needs of its target customers to travel comfortably. The unique feature of the 2-in-1 multifunctional blanket-in-a-pillow allows users to travel considerably simpler. The business, duly registered as a sole proprietorship to avoid too much paperwork and legal writings, was owned by Ivan Boncodin, who functions as owner and Human Resource Manager as well. He is joined by Giorgina Arcebuche, the marketing manager; Nicole España, the operations manager; and Christine Villanueva, the finance manager. To reach its target market, ages 13-40, the group engaged in multiple promotional ways and a combination of traditional media (Flyers, Posters, and Tarpaulins), social media (Facebook and Instagram), and word-of-mouth. The business considered Chineeshi and SongYi.ph as its closest competitors; thus, strategically, they have set their prices to be budget-friendly. It started with a P50,000.00 capital (P12,500.00 from its registered owner and P37,500.00 from various lenders) and, after three months of operation, has earned a considerable amount to hit its break-even point. In the future, the business plans to expand further, catering to the demands of its customers as it progresses continually and pays back its borrowed money. It further plans to register its intellectual property rights to protect the business from identity fraud.