Lived Experiences of Filipinas in Adhering to the Beauty Standards in TikTok

• Main Authors: Bambao, Beatrice Nasharette B., Carilla, Bianca Adrianne C., Navarro, Darren Cian G., Mariano, Jalwinder Kate G., Garcia, Lovely Anne B., Frigillana, Sebastian Andrei N., Puapo, Trina Franzell G.
• Format: text
• Published: Animo Repository 2021
• Subjects: beauty; beauty standards; Flipina, Tiktokers; Tiktok
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2021/paper_ghi/9; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1643/viewcontent/GGHDI_Lived_Experiences_of_Filipinas_in_Adhering.pdf
• Institution: De La Salle University

Deeply rooted in a Filipina's grip of oneself was the reflection of what her detractors claim to know about her. However, as she had grown to know better, her reigning beauty eventually became the fairest of them all. Since ancient history, society has always been obsessed with beauty. Today, people’s desire to leap onto the fountain of youth is still ubiquitous. Given the technological advancements present in the 21st century, a bigger pressure on beauty standards has been made where not many can make the cut without having to sacrifice their authentic beauty. This study aims to raise awareness about the misogyny faced by women in Tiktok; thus, to generate the perspective of each respondent, the researchers used phenomenological approach through the descriptive qualitative research design where an online interview has been conducted with fifteen Filipina Tiktokers of any niche whose follower count has, at least, a thousand. Through purposive sampling, this study elucidated the lived experiences of Filipina Tiktokers when adhering to the beauty standards imposed upon them. The data gathered were grouped thematically based on the theoretical framework and the general factors behind the respondents' answers. The study delved deeper into the interplay of societal impact, viewer feedback, self-assessment, and coping mechanisms when tackling the beauty standards that target these women. Furthermore, through the freedom wall blog, the researchers would now be able to set up an avenue as to where young girls and women can share their stories to inspire and empower others.