EUNOIA

• Main Authors: Austria, John Eliquiel Jose C., Calixtro, Catherine G., Hilbero, John Matthew, Mercado, Czar Emjel P., Santos, Katriel R., Young, John Benedict Y., II
• Format: text
• Published: Animo Repository 2021
• Subjects: EUNOIA; jute; Beautiful Thinking; Peace of Mind; Calla Lily
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2021/bus_plan/4; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1729/viewcontent/EUNOIA.pdf
• Institution: De La Salle University

EUNOIA started in February 2020 with strategic plans in starting up a business. It aimed to create a product that is affordable, innovative, eco-friendly, and unique. It belonged to the accessory/bag industry. Eunoia offers tote bags for only 518 Pesos; when accessories are added, it is 618 Pesos (Power-bank included) or 678 Pesos (Alcohol Mist included). The accessories can be sold separately at 100 Pesos and 150 Pesos, respectively.EUNOIA’s product diversification, Calla Lily, is being sold for only 99 Pesos, using the vast digital platform and aims to support environmental and mental health awareness. It operated using sole proprietorship to let everyone work latest: John Benedict Young II as the Owner, John Eliquiel Jose Austria as the Operations Head, Emjel Mercado as the Marketing Head with Catherine Calixtro as the Marketing Officer and Quality Control Head, Katriel Santos as the Finance Head, and John Matthew Hilbero as the Human Resource Head. The market is vast as it is in Digital Marketing. The main competitors of EUNOIA are the 20 groups in the ABM Department. All of the total investment came from EUNOIA's parents and, as of now, is at ₱ 36,000.00. EUNOIA’s expenses amounted to ₱ 71,776.50 as of March 15, 2021.