HIRAYA

• Main Authors: Kim, Jin Ha C., Portal, Jan Marc M., Punzalan, Aeriel Amber B., Salayo, Jiro Mhaye N., Serviño, Jarvis Karl P., Ureta, Katriona Ashley C.
• Format: text
• Published: Animo Repository 2021
• Subjects: pouch bags; indigenous; abaca; business venture; online business
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2021/bus_plan/6; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1731/viewcontent/HIRAYA.pdf
• Institution: De La Salle University

Hiraya is a sole proprietorship business founded in February 2020 by Jan Marc Portal, an ABM student in DLSU-SHS. Its mission is to provide the community with pouch bags that feature sustainability, affordability, and durability, promoting the Philippines’ indigenous designs using locally sourced materials such as Abaca and cotton canvas. Hiraya’s vision is to create a convenient and practical experience for the general lifestyle of the people by catering local products. The owner formed a business venture with his co-students in the ABM Strand, namely: Aeriel Punzalan (operations), Jarvis Servino (financial), Katriona Ureta (marketing), Jin Ha Kim (human resource), and Jiro Mhaye Salayo (advertising). The officers possess individual skills related to their departments, such as leadership, project management, and marketing, contributing to the development of Hiraya. The business took the opportunity to sell products through the online platform, reaching millennials and Gen-Z as its target market. The business’s location was strategically placed in Laguna. The venture considers itself to be different from its competitors as it features an accented Abaca design inspired by local Kalinga tattoo artists in its products. In terms of the initial capital, the business had invested Php 31,500 to operate. The capital was able to produce 120 bags, costing Php 349 each (39.6% mark-up). Once the break-even is reached, Hiraya intends to diversify its products by putting another Php 27,488 for capital. Hiraya plans to continually expand in the future to remain true to its cause in helping indigenous people as part of its social responsibility.