HO TSIA

• Main Authors: Lao, Eunice, Li, Winnie Angelica, Dee, Charles Daryl, Huang, Benson Sean H., Hong, Sam Jayson D., Tan, Josephine C., Shi, Shanni, Chua, Wa Kim D.
• Format: text
• Published: Animo Repository 2021
• Subjects: Ho Tsia; dim sum business; cash dividends; online selling; income projections
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2021/bus_plan/7; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1732/viewcontent/HO_TSIA.pdf
• Institution: De La Salle University

Ho Tsia was formed in November 2020 to participate in the Online Christmas Bazaar. The business offers the essence of Chinese cuisine into people's daily lives with easily accessible Chinese meals. The company is located in Binondo, Manila. According to Ho Tsia's previous market research, people living in Metro Manila would like authentic Chinese dim sums that are affordable and delivered to their homes without taking the risk of going outside during the pandemic. With this information, the company decided to target people ages 18-34 and Chinese Filipinos. Although competitive rivalry is high, Ho Tsia has employed the use of digital marketing that allows the company to establish its brand through social media platforms permanently. The company is a corporation invested by the eight owners through corporate financing. It financially issues cash dividends to executive members. Currently, the executive members have invested a total of P400,000 towards the business.