UNFURL OFFICIAL

• Main Authors: Aquino, Sher Ashley P., Baña, Van Ace D., Celino, Gian Kenneth G., Dionisio, Aezra Reign A., McMillan, Charles Patrick A.
• Format: text
• Published: Animo Repository 2021
• Subjects: Hoodies; Innovative; advocates; comfort; clothing-brand
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2021/bus_plan/9; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1734/viewcontent/UNFURL_OFFICIAL.pdf
• Institution: De La Salle University

Hoodies can be found anywhere because they can be used for comfort and fashion. However, if customers want a different level of comfort and security when they wear their hoodies, Unfurl may be just what they are looking for. Unfurl was established in the year 2020 and is located in Laguna. Unfurl focuses on giving customers high-quality premium products and integrating fashion and comfort into their apparel. Their Marketing and Sales is focused on online selling, utilizing social media platforms to sell their products. Unfurl is a socially aware clothing brand that spreads awareness and advocates change on ongoing global issues like climate change, pollution, and many more through their designs, packaging, and social media. They also aim to solve a common problem with securing valuables through their innovative secret pocket design. The sales projection for 2021 is Php 130,000.00. Each member has invested Php 4,000 with a total of Php 20,000 for their capital which was enough to secure their first batch profit of more than Php 4,000 and exceed their break-even. In the future and with the help of effective marketing, Unfurl is planning to expand their line in apparel and include shirts into their brand.