VARAYTI

• Main Authors: Arce, Patricia Bianca T., Braga, George Benedict I., Calica, Jenniel Phoebe B., Cao, Kiara Gabrielle B., Reventar, Antonio Miguel A., Yap, Joaquin Miguel G.
• Format: text
• Published: Animo Repository 2021
• Subjects: varayti; fanny packs; sole proprietorship; culture; digital marketing
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2021/bus_plan/10; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1735/viewcontent/VARAYTI.pdf
• Institution: De La Salle University

VARAYTI was formed in 2020 by aspiring entrepreneurs who wish to go beyond their culture. The business is a sole proprietorship bag and fashion business owned by Phoebe Calica. It provides fashionable and practical fanny packs as flagship products and shirts for product diversification at an affordable price, Php 650 and Php 400, while incorporating Philippine Culture using locally made materials. VARAYTI’s goal is to inspire, give appreciation, and pride to the significance of remembering one's culture by Digital Marketing through Facebook and Instagram. VARAYTI penetrates the market by understanding target customers' needs and wants through extensive research. VARAYTI's target market is mainly millennials and GEN Z in CALABARZON, Philippines, but welcomes everyone who wishes to purchase the products. VARAYTI's primary competitors are Grade 12 students of De La Salle University-Laguna. VARAYTEAM consists of the following key departmental positions: Patricia Arce, the Marketing Officer, handles marketing strategy. Kiara Cao oversees Operations and Productions. Joaquin Yap manages internal and external Human Resources endeavors. Miguel Reventar prepares financial statements and budgeting. George Braga monitors Sales and assists in Finance. VARAYTI's starting capital of Php 48,000 with equal contributions of Php 8,000 to run the business for all the supplies needed and manufacturing. VARAYTI officially launched last November 2020 and reached its breakeven of 59 bags. Product diversification was introduced in February 2021. VARAYTI reached its breakeven at the second month of selling and sold all Fanny Pack and Shirts, resulting in Php 21,209.40 profit. VARAYTI will continue operations after the A.Y. 2020-2021.