Exploring the Interaction of Product Quality on the Purchasing Decision of IKEA Customers: A Comparative Study between Parents and Students

Consumer purchase behavior is heavily influenced by product quality, making it a crucial factor in one’s decision-making process. This study aimed to investigate the impact of IKEA Philippines on the customer purchasing decision (CPD) of Grade 12 ABM students from De La Salle University - Manila (DL...

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Main Authors: Canoy, Alyssa Gabrielle M., Camerino, Audrey Joan L., Daclan, Julianne Mae V., Forro, Yasmeen Nicole M., Lapeña, Grace Ricci P.
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Published: Animo Repository 2023
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Online Access:https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/paper_ebov/5
https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1776/viewcontent/PP_EBO_Canoy_Camerino_Daclan_Forro_Lapeña___Julianne_Mae_Daclan.pdf
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Institution: De La Salle University
id oai:animorepository.dlsu.edu.ph:conf_shsrescon-1776
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spelling oai:animorepository.dlsu.edu.ph:conf_shsrescon-17762024-01-29T07:17:38Z Exploring the Interaction of Product Quality on the Purchasing Decision of IKEA Customers: A Comparative Study between Parents and Students Canoy, Alyssa Gabrielle M. Camerino, Audrey Joan L. Daclan, Julianne Mae V. Forro, Yasmeen Nicole M. Lapeña, Grace Ricci P. Consumer purchase behavior is heavily influenced by product quality, making it a crucial factor in one’s decision-making process. This study aimed to investigate the impact of IKEA Philippines on the customer purchasing decision (CPD) of Grade 12 ABM students from De La Salle University - Manila (DLSU-M) and their parents. Convenience sampling was utilized to select respondents, and data were collected through a Google Forms survey. Linear regression, Pearson’s correlation coefficient, and Spearman’s coefficient of determination were employed to address the research questions: (1) Does product quality have an effect on customer purchasing decision? Specifically, exploring product quality factors outlined by ISO 9126, namely, (1.1) maintainability, (1.2) efficiency, (1.3) portability, (1.4) reliability, (1.5) functionality, and (1.6) usability. Results show that all mentioned factors affect customer purchasing decisions. For students, it was found that the efficiency and useability of products have a strong influence on student customer purchasing decisions, while the remaining factors of product quality (excluding portability) only moderately affect their purchasing decisions. For parents, only reliability displayed a moderate and positive correlation with customer purchasing decisions, while the remaining exhibited an insignificant relationship. Overall, it is found that there is a strong positive relationship between product quality and customer purchasing decision for students, yet the results suggest otherwise for parents since the correlation between product quality and customer purchasing is insignificant. 2023-06-29T07:00:00Z text application/pdf https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/paper_ebov/5 https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1776/viewcontent/PP_EBO_Canoy_Camerino_Daclan_Forro_Lapeña___Julianne_Mae_Daclan.pdf DLSU Senior High School Research Congress Animo Repository customer purchasing decision (CPD) IKEA parents product quality senior high school
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
topic customer purchasing decision (CPD)
IKEA
parents
product quality
senior high school
spellingShingle customer purchasing decision (CPD)
IKEA
parents
product quality
senior high school
Canoy, Alyssa Gabrielle M.
Camerino, Audrey Joan L.
Daclan, Julianne Mae V.
Forro, Yasmeen Nicole M.
Lapeña, Grace Ricci P.
Exploring the Interaction of Product Quality on the Purchasing Decision of IKEA Customers: A Comparative Study between Parents and Students
description Consumer purchase behavior is heavily influenced by product quality, making it a crucial factor in one’s decision-making process. This study aimed to investigate the impact of IKEA Philippines on the customer purchasing decision (CPD) of Grade 12 ABM students from De La Salle University - Manila (DLSU-M) and their parents. Convenience sampling was utilized to select respondents, and data were collected through a Google Forms survey. Linear regression, Pearson’s correlation coefficient, and Spearman’s coefficient of determination were employed to address the research questions: (1) Does product quality have an effect on customer purchasing decision? Specifically, exploring product quality factors outlined by ISO 9126, namely, (1.1) maintainability, (1.2) efficiency, (1.3) portability, (1.4) reliability, (1.5) functionality, and (1.6) usability. Results show that all mentioned factors affect customer purchasing decisions. For students, it was found that the efficiency and useability of products have a strong influence on student customer purchasing decisions, while the remaining factors of product quality (excluding portability) only moderately affect their purchasing decisions. For parents, only reliability displayed a moderate and positive correlation with customer purchasing decisions, while the remaining exhibited an insignificant relationship. Overall, it is found that there is a strong positive relationship between product quality and customer purchasing decision for students, yet the results suggest otherwise for parents since the correlation between product quality and customer purchasing is insignificant.
format text
author Canoy, Alyssa Gabrielle M.
Camerino, Audrey Joan L.
Daclan, Julianne Mae V.
Forro, Yasmeen Nicole M.
Lapeña, Grace Ricci P.
author_facet Canoy, Alyssa Gabrielle M.
Camerino, Audrey Joan L.
Daclan, Julianne Mae V.
Forro, Yasmeen Nicole M.
Lapeña, Grace Ricci P.
author_sort Canoy, Alyssa Gabrielle M.
title Exploring the Interaction of Product Quality on the Purchasing Decision of IKEA Customers: A Comparative Study between Parents and Students
title_short Exploring the Interaction of Product Quality on the Purchasing Decision of IKEA Customers: A Comparative Study between Parents and Students
title_full Exploring the Interaction of Product Quality on the Purchasing Decision of IKEA Customers: A Comparative Study between Parents and Students
title_fullStr Exploring the Interaction of Product Quality on the Purchasing Decision of IKEA Customers: A Comparative Study between Parents and Students
title_full_unstemmed Exploring the Interaction of Product Quality on the Purchasing Decision of IKEA Customers: A Comparative Study between Parents and Students
title_sort exploring the interaction of product quality on the purchasing decision of ikea customers: a comparative study between parents and students
publisher Animo Repository
publishDate 2023
url https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/paper_ebov/5
https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1776/viewcontent/PP_EBO_Canoy_Camerino_Daclan_Forro_Lapeña___Julianne_Mae_Daclan.pdf
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