Examining the Relationship Between DLSU-M ABM Students' Customer Engagement with Advertisements and Their Purchasing Intention on TikTok

Examining the Relationship Between DLSU-M ABM Students' Customer Engagement with Advertisements and Their Purchasing Intention on TikTok

In recent decades, businesses have used online spaces to promote their products, services, and brand image. One such example is TikTok, a video-sharing platform that achieved critical success in 2018 and experienced an influx of users during the pandemic's peak (Geyser, 2021). Thus, the study a...

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Bibliographic Details
Main Author: Ballada, Genevieve Therese A.
Format: text
Published: Animo Repository 2023
Subjects:
advertisements
antecedents of customer engagement
customer engagement
purchase intention
TikTok
Online Access:https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/paper_ebov/11
https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1815/viewcontent/EBO_Ballada_Decasa_Garcia_Recrio___Leah_Decasa.docx.pdf
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Institution: De La Salle University

Internet

https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/paper_ebov/11
https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1815/viewcontent/EBO_Ballada_Decasa_Garcia_Recrio___Leah_Decasa.docx.pdf

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