Come Forth

• Main Authors: Arcebuche, Giorgina Marie H., Boncodin, Ivan Philip I. Boncodin I., España, Mikaela Nicole E., Villanueva, Christine Joy F., Manue, Generie M.
• Format: text
• Published: Animo Repository 2023
• Subjects: 2-in-1 multifunctional blanket-in-a-pillow; Philippines’ natural barriers; sole proprietorship; sustainable development goals; intellectual property rights
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/bus_pres/3; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1816/viewcontent/Come_Forth.pdf
• Institution: De La Salle University

Come Forth is a retail business created by four De La Salle University students born out of a research project that addresses various global issues explicitly articulated by the United Nations in its 17 Sustainable Development Goals. The business proponents in this research have addressed the issues of Life on Land and Life under Water by showcasing some of the Philippines' natural barriers, specifically Sierra Madre, Tubbataha Reef, and Banacon Mangrove, which were artistically painted on its pillows compacted in eco-friendly tote bags as part of their products. The 2-in-1 pillow was conceptualized to answer the needs of its target customers to travel comfortably. The unique feature of the 2-in-1 multifunctional blanket-in-a-pillow allows users to travel considerably more easily. The business, registered as a sole proprietorship to streamline paperwork and legal processes, is owned by Ivan Boncodin, who serves both as the proprietor and Human Resource Manager. He is joined by Giorgina Arcebuche, the marketing manager; Nicole España, the operations manager; and Christine Villanueva, the finance manager. The group employed multiple promotional strategies to reach its target market, ages 13-40. These included a combination of traditional media (Flyers, Posters, and Tarpaulins), social media (Facebook and Instagram), and word-of-mouth. The business considered Chineeshi and SongYi.ph as its closest competitors; consequently, they set their prices to be budget-friendly as a strategic approach. It started with a Php 50,000.00 capital (Php 12,500.00 from its registered owner and Php 37,500.00 from various lenders) and, after three months of operation, has earned a considerable amount to hit its break-even point. In the future, the business plans to expand further, catering to the demands of its customers as it progresses continuously and pays back its borrowed money. It further plans to register its intellectual property rights to protect the business from identity fraud.