Add to cart: What is the role of a shopping platform in influencing purchasing behavior among Grade 12 DLSU Manila students in the post-COVID-19 pandemic

• Main Authors: Almanza, Don Josh Vincent Bragado, Arrieta, Mary Maxinne Corcega, Mangilog, Kimberly Jhenin Herrera, Villegas, Zhanelle Anne Padura
• Format: text
• Published: Animo Repository 2023
• Subjects: E-Commerce; social media; reaction; perception; satisfaction
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/bus_pres/5; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1818/viewcontent/Add_to_cart__What_is_the_role_of_a_shopping_platform_in_influenci.pdf
• Institution: De La Salle University

The Internet has become a part of people's daily lives, including sending messages and other forms of communication. Aside from this, the internet has been associated with the wide-range use of E-Commerce and Shopping Platforms, which influence the purchasing behavior of individuals on both a local and international scale. The current study generally aimed to (1) analyze the factors that influence the purchasing habits of Grade 12 Students from DLSU Manila during the COVID-19 pandemic, (2) the use of E-commerce and its dependability to be trustworthy and secure as physical stores, and (3) how E-Commerce can be enhanced in terms of buyer and seller satisfaction. The students generated and developed an online survey and disseminated it through the utilization of Google Forms. The results gathered from the survey show that among the five different shopping platforms tested — Shopee, Lazada, Shein, TikTok Shop, and Zalora — the DLSU SHS Manila Grade 12 students have the most experience with the platforms Shopee and Lazada with 47 respondents and 43 respondents respectively. Overall, online shopping platforms significantly influence purchasing behavior among Grade 12 DLSU Manila students in the post-COVID-19 pandemic era. These platforms provide convenience, accessibility, and a wide variety of products, which has led to a significant shift toward online shopping. The researchers then recommend the improvement of user interfaces for online shopping platforms, as well as the use of Shopee for sellers, and Lazada for consumers due to the various accessibility options offered by both platforms.