Trinkets by UMG

• Main Authors: Hung, Adriane O.L. Ang, Dizon, Gian Danielle G., Ramirez, Francine T., Go, Kimberly F., Cordero, Kent Neil R.
• Format: text
• Published: Animo Repository 2023
• Subjects: customizable; entrepreneurship; accessories; social media; hand-made
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/bus_plan/3; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1860/viewcontent/Abstract_Trinkets_by_UMG.docx.pdf
• Institution: De La Salle University

Trinkets by UMG, established on September 2022, wishes to provide customers with quality and customizable products best suited for them. The company currently operates through online platforms such as Instagram and Facebook, with orders done through direct messages. Trinkets was able to reach a diverse range of customers through its social media, helping the business gain revenue and brand awareness. The company also used pricing strategies to attract potential customers initially. The business dabbles in the e-commerce retail sector, where the company operates an online store where customers can personalize and purchase a wide range of accessories. Today, the company primarily focuses on making new products to cater to a more diversified consumer base. Trinkets sell small accessories, such as bracelets and necklaces, that fit everyone’s style. The company chose these two items as it can be made sentimental and be worn every day through their design and the meaning they hold. Every item sold is hand-made and checked by the company's members to provide customers with top-quality products. The business operates under a sole proprietorship and is wholly owned by Kent Cordero (CEO), with key management personnel, Adriane Ang Hung (COO), Francine Ramirez (CFO), Gian Dizon (CMO), and Kimberly Go (CMO). The major competitors of Trinkets are Ken Rose Jewelry and Tala by Kyla. Both businesses have already developed a solid brand image where customers are loyal. However, Ken Rose Jewelry lacks a solid media presence, whereas Tala by Kyla does not offer customization of products. The business requires Php 5,000 to start its operations and develop its primary product line. No additional investments have been made nor required for the company to continue, as profits were used for the subsequent spending of the company after the initial investment was zeroed. The dividends will then be distributed semi-annually to all shareholders of the company.