Tumble

• Main Authors: Guce, Jon Ethan M., Latorre, Martin James C., Limosnero, Liam Evian L., Noceja, Luis Gio D., Marañon, Christine Anne A.
• Format: text
• Published: Animo Repository 2024
• Subjects: Tumble; reusable water bottle; start-up development; sustainability; spill-resistant bottle
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2024/paper_ebov/1; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/2358/viewcontent/PP_EBO_Guce_Latorre_Limosnero_Noceja_Rabaya___Martin_James_Latorre.docx.pdf
• Institution: De La Salle University

Tumble was established on June 13, 2023. The business was conceptualized because of a bottle tumbling over caused by an earthquake. The marketing history started on February 12, 2024, since that was the day when the product was ready to be used for the promotional videos. Tumble is in the reusable water bottle business and is currently in the stage of start-up development. The product's unique feature is that it is a spill-resistant bottle that utilizes suction to stick to the surface. Regarding the business's proprietary rights, the products are legally purchased from suppliers in Binondo, Manila. Tumble operates as a sole proprietorship for easier business registration with the organizational structure consisting of Martin James Latorre as General Manager, Zandro Leal Rabaya as the Finance Manager, Jon Ethan Guce as the Operations Manager, Luis Gio Noceja as the Resource Manager, and Liam Evian Limosnero as the Marketing Manager. The Batumbakal Marketing Team, along with Ms. Christine Ann Marañon, Sir Chester John Lin, Sir Kyle Ocampo, Sir Aldrin Balite, and the members' parents, are Tumble's key support groups for this business. The industry's major competitors include Hydro Flask, Klean Kanteen, CamelBak, and Contigo, each with distinct strengths and weaknesses in quality, design, durability, and market appeal. Tumble seeks an initial investment of ₱20,000 for product development, marketing, and operations, with funds provided by the founding team members. This investment is essential for establishing Tumble's presence in a competitive market that values innovation, sustainability, and consumer-focused features.