Consumer Perspectives of Grade 11 and 12 ABM Students from DLSU Manila on Digital Awareness as a Tool for Enhancing Business Strategies and Competitive Advantage

• Main Authors: Elizaga, Athena Justina Cai Z., Lazaro, Mary Christine Thea L., So, Tria Felice N.
• 格式: text
• 出版: Animo Repository 2024
• 主題: digital awareness; brand awareness; social media; marketing; consumer perspectives
• 在線閱讀: https://animorepository.dlsu.edu.ph/conf_shsrescon/2024/paper_ebov/3; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/2383/viewcontent/PP_EBO_Elizaga_Lazaro_So___Tria_Felice_So.docx.pdf
• 機構: De La Salle University

In the ever-evolving digital landscape, businesses may face a critical challenge regarding the lack of expertise in digital marketing. Digital tools are easily accessible for businesses, and they can be extremely helpful, especially when utilized in the right ways. However, posting a product online...