Consumer Perspectives of Grade 11 and 12 ABM Students from DLSU Manila on Digital Awareness as a Tool for Enhancing Business Strategies and Competitive Advantage

Consumer Perspectives of Grade 11 and 12 ABM Students from DLSU Manila on Digital Awareness as a Tool for Enhancing Business Strategies and Competitive Advantage

In the ever-evolving digital landscape, businesses may face a critical challenge regarding the lack of expertise in digital marketing. Digital tools are easily accessible for businesses, and they can be extremely helpful, especially when utilized in the right ways. However, posting a product online...

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Bibliographic Details
Main Authors: Elizaga, Athena Justina Cai Z., Lazaro, Mary Christine Thea L., So, Tria Felice N.
Format: text
Published: Animo Repository 2024
Subjects:
digital awareness
brand awareness
social media
marketing
consumer perspectives
Online Access:https://animorepository.dlsu.edu.ph/conf_shsrescon/2024/paper_ebov/3
https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/2383/viewcontent/PP_EBO_Elizaga_Lazaro_So___Tria_Felice_So.docx.pdf
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Institution: De La Salle University

Internet

https://animorepository.dlsu.edu.ph/conf_shsrescon/2024/paper_ebov/3
https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/2383/viewcontent/PP_EBO_Elizaga_Lazaro_So___Tria_Felice_So.docx.pdf

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