ComfyHood

• Main Authors: Azura, Christina Mary O., Ciervo, Lara Beni O., Victoria, Lhianne Jane R.
• Format: text
• Published: Animo Repository 2024
• Subjects: comfyhood; tropical hoodies; sustainable fashion; customer-centric approach; ethical conduct
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2024/bus_pres/2; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/2397/viewcontent/BCB_Azura_Ciervo_Victoria___Christina_Mary_Azura.docx.pdf
• Institution: De La Salle University

ComfyHood, a blanket hoodie company, aims to provide comfort and practicality for various customers. The initial target market was the DLSU community to understand customer preferences. Market research was conducted to develop unique features for blanket hoodies in a competitive market. ComfyHood is a sole proprietorship led by Christina Azura, Lhianne Victoria, and Lara Ciervo, who manage operations, finance, and marketing. ComfyHood prioritizes customer satisfaction through visually appealing content and a solid online presence on platforms like Instagram and TikTok. Ensuring transparency in billing, payment methods, and efficient logistics for prompt delivery. The emphasis on self-care and busy lifestyles drive the demand for comfortable and versatile clothing. ComfyHood caters to this need by offering the warmth and comfort of a blanket with the ease of wearing a hoodie. This aligns with the rising popularity of athleisure and loungewear, a trend fueled by social media platforms. Market research shows significant growth expected in the global wearable blanket market, further supporting this demand. Blanket hoodies bridge the gap between traditional, not portable blankets and regular hoodies. They provide convenience and style. ComfyHood seeks funding to maintain financial stability and expand its business. The success is built on adhering to government policies, ethical business practices, and a customer-centric approach in the competitive apparel industry. The research focuses on improving industrial processes, promoting sustainable fashion, boosting competitiveness, and understanding consumer behavior. ComfyHood integrated Sustainable Development Goals 3, 12, and 15 to support well-being, responsible production, and sustainable land management. Using recycled synthetic fleece aligns with SDG 12 principles, promoting sustainable manufacturing and consumption, additionally, leveraging artificial intelligence to enhance production efficiency and inventory management and personalize marketing campaigns based on customer data, including using chatbots for customer service and showcasing a commitment to leveraging technology for operational benefits and better customer engagement.