Awareness and Acceptance of ABM Students on AI Business Models in Fast-Food Restaurants

• Main Authors: Amoroso, Rey-ar C., Geraldez, Aliyah Cassandra dC., Papas, Timothy Aldred S.
• Format: text
• Published: Animo Repository 2024
• Subjects: abm students, ai business models; awareness; acceptance; fast-food restaurants
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2024/paper_ebov/4; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/2399/viewcontent/PP_EBO_Amoroso_Geraldez_Papas___Rey_Ar_Amoroso.docx.pdf
• Institution: De La Salle University

The growing use of Artificial Intelligence Business Models (AIBMs) in the fast-food business has brought about a revolution. This study examines Adamson University's senior high school students specializing in Accountancy, Business, and Management (ABM) and their understanding and acceptance of AIBMs; it focuses especially on how these models are seen at fast-food restaurants. A survey was given out to 151 respondents and analyzed using descriptive statistics and Spearman’s Rank correlation through SPSS. The survey used performance expectancy, employment dynamics, and market diffusion as indicators to gauge how aware and accepting the students were of AIBMs in fast-food restaurants. The results showed that people's views about AIBMs are largely favorable, indicating that they were aware of the technology's increasing prevalence in fast-food restaurants, its possible effects on the labor market, as well as how it may improve restaurants’ operations and customers’ satisfaction. It's also interesting to note that most believe AIBMs could lead to new opportunities in the industry. In conclusion, a positive outlook emerged among all the respondents on the implementation of AIBMs in the country’s fast-food industry. Understanding and acceptance of the possible advantages of this technology can provide points to a generation that is open to new opportunities in artificial intelligence and how they can be incorporated into business practices.