SustainaBling Ecoccessories by SEEKs Innovate

• Main Authors: Carag, Alyzza Joice A., Llona, Aretha Shantelle L., Parcon, Helaena G., Salvador, Alphonso Cyrus R., Yu, Geraldine Arianne G.
• Format: text
• Published: Animo Repository 2024
• Subjects: sustainability; sustainable fashion; recycle; hdpe plastic; accessories
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2024/bus_plan/4; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/2410/viewcontent/BCB_Carag_Llona_Parcon_Salvador_Yu___Alphonso_Cyrus_Salvador.docx.pdf
• Institution: De La Salle University

On June 26, 2023, SEEKs Innovate was incorporated as a sustainable accessory start-up sole proprietorship in order to provide an outlet and solution to excess plastic waste while creating ways to support local communities through job generation. Moreover, the marketing strategies of SustainaBling by SEEKs Innovate continue to uphold its sustainable principles, even through its marketing. Most marketing campaigns are executed through digital means to minimize expenses, and during occasions where physical materials are needed, the company strives to reduce, reuse, and recycle as many resources as possible. Moreover, due to the product line’s unique design using 100% recycled HDPE plastics, the product is able to encompass the accessory industry and the eco-friendly industry. However, the company is still in the emergence stage, so whether or not it will be able to expand into other industries is still under observation. The company is managed by the CEO, COO, CFO, CMO and CIO. Each executive has the necessary qualifications and experience to be able to perform their role effectively in an emerging industry. The market is volatile due to the wide target market, however, the size of the industry pales in comparison to bigger industries, like the traditional jewelry industry, and various fast fashion brands that have an established market presence and large budgets, so the company's priority will be market penetration. With this, the key support groups that shall aid the company are made up of various advisers and mentors of the company, with Mr. Patrick Hariramani acting as the company’s primary adviser and consultant. In terms of financing, the company started with a capital of Php 25,000, a 100% equity mix. No funds were outsourced from non-SEEK members, and the SEEK members will receive their profits from the company at the calendar year's end.