Stepping Into New Era: A Strategic Rebranding Approach to Boost Sales and Sustain Market Competitiveness of National Bookstore

• Main Authors: Comia, Maria Carmelita Gabrielle R., Martinez, Oona Claire N.
• Format: text
• Published: Animo Repository 2024
• Subjects: Campaign Materials, Digital Zine, Marketing, Market competitiveness, National Bookstore, Online Presence
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2024/arts_da/2; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/2428/viewcontent/DA_COMIA_MARTINEZ__1____Maria_Carmelita_Gabrielle_Comia.docx.pdf
• Institution: De La Salle University

The COVID-19 pandemic has accelerated the shift to online shopping, impacting National Bookstore's traditional retail model. The closure of physical stores and the rise of online education have challenged the company's market competitiveness. The study aims to assess the effectiveness of a...