A print package and web page for the legend Garden Hotel Manila

• Main Authors: Alipio, Anna Graciella M., Chu, Peter Y., Tan, Mia Claudette S.
• Format: text
• Language: English
• Published: Animo Repository 1997
• Subjects: Printers (Data processing systems); Web printing press > Control systems; Advertising > Hotels, taverns, etc; Promotions; Standardization; Business communication; Package printing; Communication in organizations
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/9740
• Institution: De La Salle University

The Legend Garden Hotel is a 100% Filipino-owned corporation that started its operations in 1992. The hotel, which has a 3-star tourist class rating, basically targets the local businessmen who want to avail of quality service at a reasonable rate. Upon conducting a needs assessment, the proponents found out that the organization lacked the exposure it needs as a commercial establishment. Furthermore, the corporate identity needed to be strengthened visually. In response to these communication needs, the proponents came up with a print package and web page for the hotel. The redesigning of the logo and the design brief was needed to establish the corporate identity. The design brief serves as a guide for the usage of the hotel's logo. It is 8 1/2 X 5 1/2 in size and is in full-color. The brochure aims to give updated information about the services the hotel offers. It is a four-folder full-color brochure that is placed at the front desk of the hotel and mailed to business establishments like travel agencies and given out to interested parties. The corporate web page likewise provides information about the hotel to potential clients who surf the internet. The poster measures 24 X 36 and contains a picture of the hotel's garden flowers and plants. It is displayed at the lobby of the hotel and the hotel's executive offices. The supervisor of this project is Mr. Nelson L. Napud, President of The Legend Garden Hotel.