A facebook health information campaign plan for Psoriasis Philippines

• Main Authors: Huang, Erica Marguerite M., Terrado, Patricia E., Viriña, Monique Delouise G.
• Format: text
• Language: English
• Published: Animo Repository 2016
• Subjects: Psoriasis > Philippines; Health facilities > Philippines
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/9802
• Institution: De La Salle University

In partnership with Psoriasis Philippines (PsorPhil), this thesis discusses the association of level of knowledge to the level of misconceptions, and will address misconceptions of college students within Metro Manila about psoriasis through the intervention of a Facebook health information campaign. PsorPhil, which was founded by Mr. Josef de Guzman in 2005, is a non-profit and non-government organization (NGO), that caters to Filipinos with psoriasis. PsorPhil advocates to help patients live their lives best way they can despite their skin condition. Furthermore, PsorPhil takes importance into voicing out to as many Filipinos their advocacy and as well as, educate the community with knowledge about psoriasis. The organizational communication problem of the study is PsorPhil's lack of efforts in disseminating information on psoriasis, specifically to college students. With that said, the study is going to assess level of knowledge and misconception of college students within Metro Manila. A facebook heath information campaign was implemented for the whole duration of the month of October to the first week of November, also in anticipation of World Psorias Day on October 29. Using the Knowledge, Attitudes, Perceptions, Misconceptions and Views model (KAP-MV) as the overall framework, it was tailored to assess the level of knowledge and misconceptions. A survey questionnaire was distributed among 100 college students within Metro Manila. Divided into two groups: Group A, with 50 participants, was exposed to the campaign while Group B, also with 50 participants, was not exposed to the campaign. The mean scores of each group were taken and categorized on the level of misconceptions of their scores. Analysis was based on the comparative scores of the group's pre-test and post-test scores. Group A (exposed to the campaign) had a pre-test mean score of 3.86 out of 8 and a post-test score of 6.16 out of 8, categorized from moderate to low level of misconceptions. Group B (unexposed to campaign) had a pre-test mean score of 4.42 out of 8 and a post-test score of 4.3 out of 8, categorized from moderate to still moderate in level of misconceptions. Overall, the results conveyed that the increase of Group A's score proves that as the level of knowledge increases, the level of misconceptions decreases. Similarly, the decrease of Group B's score proved that as the level of knowledge decreases, the level of misconceptions increases. The research study concludes that there is an association between knowledge and misconceptions as knowledge levels rose while misconception levels dropped after individuals gained new knowledge about psoriasis. Although an implication during the research study was that there was an unexpected hacking of the Facebook page during the third week of the campaign, the researchers were able to gain access to the website in a short amount of time and was able to resume the intervention.