A marketing plan for KMC MAG Group: Kittleson, McCullough, Carpo, Michael, Amanda, Gregory Group

• Main Authors: Ching, Casey Marie Chua, Sy, Nicole Frances Chu, Hao, Kay Marjorie Tan, Sy, Maybelline Anne Gaw
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Real estate business > Philippines
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/9886
• Institution: De La Salle University

Trust and reliability have always been a priority in conducting any business, more so in the Real Estate Industry for customers. They find it hard to look for companies that will cater to their needs first. The sales for real estate here in the Philippines has increased up to 200 percent since 2008. Adhering to this need and seizing as an opportunity, KMC MAG Group responds by currently working to provide customers peace of mind when investing for their future. Despite being relatively new in the industry from 2009, the brand, KMC still has to gain ground in awareness and visibility through advertising. Recognizing its potential for growth in the Real Estate service sector, KMC MAG Group decided to conduct a Marketing Research Study. This in turn resulted in the creation of an Integrated Marketing Communications (IMC) Plan with a Public Relations (PR) Program. The residential aspect targets middle to senior management professionals aged 30-40, while the commercial aspect targets Business Process Outsourcing Companies (BPOs). The company has set goals and objectives for 2012 to be able to improve the company's current situation. To attain these objectives, print advertisements, bus wraps, new media, consumer promotions and public relations programs will be implemented.