An evaluation research and strategic communications plan for Reef Check Philippines (RCPH)

• Main Authors: Chua, Jill Lauren M., Ong, Maricar G., Tinio, Elaine C.
• Format: text
• Language: English
• Published: Animo Repository 2018
• Subjects: Reef Check Philippines (RCPH); Reef ecology > Philippines; Communication planning > Philippines; Communication in organizations > Philippines
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/9899
• Institution: De La Salle University

This research aims to create a strategic communications plan tailored to divers and snorkelers ages 16 to 30, for reef Check Philippines, a reef conservation non-profit organization. Guided by Patterson and Radtke's (2009) framework for strategic communications planning, the proponents of this...