Youth Tourism Response - Philippines: An online travel brochure - website

• Main Authors: Enriquez, Rojinino E., Magno, Angelique P., Tinio, Martin Francisco A.
• Format: text
• Language: English
• Published: Animo Repository 2008
• Subjects: Web sites > Authoring programs; Web site development
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/10037
• Institution: De La Salle University

Youth Tourism Response - Philippines (YTRiP) is a youth-led, non government organization that sees tourism as a venue for alternative education, experiential learning on nationalism, and sustainable development. YTRip seeks to inform and educate Filipinos more about Philippine culture, history, and the natural environment but are limited with their current communication tool, a website. The purpose of the thesis is to maximize the current organization's website to make it more focused on the needs of the organization's target audience. It will provide the organization with an efficient tool in educating and increasing awareness among its target audience about its various activities. Guided by the needs of the target audience and the objectives of the organization for the communication tool, the proponents constructed a new website, http://www.youthtrip.org/. Among its new feature is the calendar of activities, for better update on the organization's activities, an interactive map (Youth Trip Destinations), for organization's travel program a gallery of past trips and events, for the target audience's need for pictures a contact us page, to send inquiries and a search engine, to assist the target audience's need for information. The proponents of the study conducted a survey on the needs of the target audience to get an overview of what functions and travel information they need to know. Aside from this, the proponents collected information from the regular trips of the organization around Luzon to produce a new travel brochure that will be integrated in the website. The proponents partially used photos of past trips and content from YTRiP (only photos, past articles, and content gathered from the organization). All other contents were either produced or composed by the proponents. The website will serve as a final working prototype before being finally launched as the organization's official website.