Mobile customer relationship management

• Main Authors: Baldonado, John Angelo, Villanueva, Rolando Sherlon
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Mobile Computing; Customer relations > Management
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/10122
• Institution: De La Salle University

A Customer Relationship Management (C.R.M.) software provides companies an edge by allowing the customers and the companies to use features beneficial to them. Examples of these features include managing accounts, tracking clients and agents, managing activities, meetings and schedules. However, many C.R.M. lack the mobile features. A.C.R.M software such as Siebel, Saleslogix and SugarCRM are commonly used by marketing companies. This research extends a C.R.M. with a mobile feature to provide more options to users, both clients and agents alike for better customer-service use. HonerCRM requires a mobile device (compatible SMS Lib) connected to the machine. Results based on testing have shown that the time spent for a message to be sent differs from the hardware. Through the research, the system is able to improve SugarCRM by adding a mobile feature.