The Power of blogging: A study on the impact of blogging on selected online business and bloggers

• Main Authors: Chan, Rachel Joyce G., Garcia, Angela T., Tayag, Jessica V.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Blogs; Online social networks; Mass media > Influence; Internet marketing; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/10468
• Institution: De La Salle University

The research focused on blogging as a concept and its impact on selected online business and bloggers. The researchers gathered data by conducting in-depth interviews to three online businesses namely Coloratti, Crave More, and Lannel Boutique and to three bloggers namely LissaKahayon, Vern Enciso, and Lindsay Artillero. Qualitative data analysis was used to interpret the data collected and the Return on Investment of each online business and blogger was also computed. Results showed that blogging is beneficial to online businesses and bloggers. Because of blogging, online businesses were able to increase their sales and customers, to communicate with customers and their brands became more visible and were enhanced. Bloggers, on the other hand, received monetary rewards and complimentary products. Blogging paved the way for them to be known by the public, to gain connections and to be able to communicate and interact with their readers. It also served as an outlet of ideas and opinions and record of activities and experiences. The researchers recommended that online business can use blogging to promote their products in order to increase sales and number of potential customers.