The influence of mass media coverage to ones level of conformity and persuasion
The researchers study the influence of mass media coverage to ones level of persuasion and conformity when moderated by social identity. The independent variable will be the mass media coverage in three conditions (Positive, Negative and Neutral), while the dependent variable will be persuasion and...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2013
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/10490 |
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| Institution: | De La Salle University |
| Language: | English |