Relationship between exposure to child-targeted television and internet marketing, parents' purchase decisions, and children's pester power

• Main Authors: Bello, Jessica Mari, Chia, Irena Frances, Lim, Nicolle, Tinimbang, Lara
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Mass media and children; Television and children; Internet marketing; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/10531
• Institution: De La Salle University

The study examines if there is a relationship between the exposure of children to Television (TV) and Internet marketing, and their pester power. To verify, the researchers checked if there is an association between the levels of exposure they get to the number of times they make product requests to...